1. Share, share, and share. Staff is excited to hear your perspective of the event. If they attended, they will want to share theirs. If they did not attend, they will want to hear what was learned that might impact their work environment, their teams and the practice.
2. Meet with your staff after the conference to discuss fresh ideas and how they can be incorporated into the practice. This is the time to start point “1”.
3. If you purchased something at your conference, communicate with your staff what items were purchased, expected delivery, costs and payment arrangements. Especially when staff is responsible for reconciling credit card statements, inventory/supplies or need to clear space for new equipment. If training is necessary, be sure to communicate their roles and your expectations in regards to this.
4. Inform staff that take calls and emails for your practice of the vendors and/or contacts that you made at the conference, so they can see that these communications make their way to you.
5. Inform the staff what information to gather or research concerning products or companies that you discovered that may have a place in your practice.
Remember, a dental conference is not just a 2 or 3 day event. It may have an impact on your practice that extends many years and is certainly worth providing that last piece of information that will “close the loop” with those you rely on daily.
Extending the information that is acquired by those who attend a dental conference to the entire office staff is a right click.
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