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Thursday, 05 September 2013 08:04

Innovation in the Dental Practice Featured

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I’ve been thinking a lot about innovation recently because I’m reading a book called The Innovator’s DNA by Jeff Dyer, Hal Gregersen and Clayton M. Christiansen . 

It’s about innovative thinking and how some of the world’s greatest innovators actually think and do things differently which gives them these innovative powers. 

The late Steve Jobs of Apple, is often used as the “poster-boy” for their examples.  How can you argue with iPods, iPhones and iPads.  

The book talks about five basic skills:

    1.   Questioning allows innovators to challenge the status quo and consider new possibilities.

    2.   Observing helps innovators to detect small details in the activities of customers, suppliers and other companies.

    3.   Networking permits innovators to gain radically different perspectives from individuals with diverse backgrounds.

    4.   Experimenting prompts innovators to relentlessly try out new experiences take things apart and test new ideas.

    5.   Associational thinking allows innovators to draw connections from unrelated fields by questioning, observing, networking and experimenting.

The authors have done studies and claim that innovators possess and use these skills more effectively than others.

Here are a couple of quotes from two great philosophers that have their own spin on innovation.  

“The real act of discovery consists not in finding new lands, but in seeing with new eyes.”  Marcel Proust

“Just had that little feeling… Vuja De.  No, not Déjà vu.  This is Vuja De.  This is the strange feeling that somehow, you’re seeing something for the very first time.”  George Carlin

Vuja De, coined by Mr. Carlin, is now getting lots of attention from business types when talking about innovation.  When you see something that you’ve seen many times before, but suddenly it looks much different.  You’re seeing it with “new eyes”.  That’s what innovators do.  

Time Warner is a huge company with many diverse interests.  In 2001, two of those interests were music publishing and AOL.  These two ingredients were the perfect match to create the ability to provide the public with a music subscription service delivered over the Internet. 

Did they do it?  No.  It was Steve Jobs and Apple that looked at the music industry and experienced Vuja De.   They created iTunes, which many of us use today.  

Is there room in your practice for a little Vuja De?  Some process that has existed for years that you should observe with “new eyes”? 

Question its value. 

Experiment with doing it differently. 

Is it similar to a process done in another industry?  A bank?  A retail store?  A service station?  A hotel?  Do these industries do it in the same manner?  Have they innovated to make it more efficient?  Make it more accurate? 

Maybe eliminated it entirely. 

Could what these other industries do apply to the process in your office?

You may not come up with the next iTunes but you may find a right click in making life a little easier for your patients, staff or perhaps yourself.


Read 3458 times Last modified on Thursday, 05 September 2013 08:29
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